Question 3) What kind of media institution might distribute your media product and why?

If 'Transit' was to be produced into a full length film, small independent film companies such as Revolver Entertainment would be likely to fund and distribute it.  Revolver Entertainment have distributed films such as 'Kidulthood' and 'Ill Manors' which have a target audience of 15-21 year olds, a very similar target audience to that of 'Transit’. ‘Transit’ contains similar locations and characters recognisable to those in films distributed by Revolver Entertainment like ‘Kidulthood’. ‘Transit’ also puts a twist on ethnic stereotypes which challenges ethnic stereotypes, however also reinforces ethnic stereotypes like that in ‘Kidulthood’. The editing techniques used in ‘Tranist’ are similar those found in films distributed by Revolver Entertainment. For example the de-saturated editing gives a gritty look to the film ‘Kidulthood’, the editing techniques used in ‘Transit’ is another reason why it would be distributed by Revolver Entertainment.

In its present form as a short opening to an unmade film, ‘Transit’ may be more suitable on the internet for home viewing. YouTube would be most appropriate for its distribution because of its popularity, over 800 million unique users’ visit YouTube each month and over 4 billion hours of video are watched each month on YouTube (http://www.youtube.com/yt/press/statistics.html YouTube statistics). Another benefit of YouTube is its distribution to a worldwide audience with no fee to upload the opening to our film. Another advantage of using YouTube as the distributer for ‘Transit’ is that the internet is very easily accessible through multimedia devices such as iPods and smartphones, making YouTube easily available.

Because of ‘Transit’ being an opening to a thriller, it would not be suitable for cinema viewing because of it only being an opening. However if produced into a feature length film, independent cinemas such as Cinema City (Norwich) would be more beneficial to screen ‘Transit’ rather than a multiplex such as Odeon or Vue because of ‘Transit’ having an art house feel and Cinema City exhibit “a wide range of features spanning, art-house, independent, documentary and world cinema films as well as Hollywood blockbusters".